Dogs interact with the world primarily with their mouths, making dental hygiene very important. The Kong Dental is constructed of rubber that is firm enough for the patented Denta-Ridges to clean teeth and soothe gums, but pliable so it will last a long time. This toy features a replaceable braided rope allowing more feisty pet parents to join in all fashions of tug games, which will strengthen dogs' teeth and give you a little exercise too. Made in America, the Kong Dental encourages healthy fun, improving the lives of both dogs and their families.